Before you commit to an office location, be sure you know about signs:
1. Check the local code on sign placement and size. Don't rely on someone else to tell you what they think; they may be wrong.
2. Check the lease to see if the property owner has restrictions on signs. Some property companies want you to go in with their sign listing in only one place.
My latest horror story is of a doctor who spent over $5000 on a sign, only to be told that he couldn't put it where he wanted to, highly visible to traffic.
If you are going into a home office, be even more cautious. Many towns don't let you put a sign on a home.
I was talking with a new DC who is going into a large city. He is going into a second floor office (street level is too expensive). He can only put a small sign in his window.
If you don't have a sign, it's not the end of the world. You will just have to work harder to bring in people and spend more time telling them where your office is located.
For more information on leasing issues, check on my book "Leasing Your Office."
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